We understand that no two projects are the same ....
PCL was established in 2012 as an associated entity to The Gryphon Group which was formed nearly 20 years earlier to act as a consultant to selected professional developers and builders before slowly expanding its role to all facets of residential projects. Today, Gryphon and PCL work side-by-side to maximize the returns of their many projects on behalf of their stakeholders.
Our main focus is acting as a conduit between the four main stakeholders in any Development Project. 2nd and 3rd tier developers need an experienced hand in acquiring and delivering product to the market and achieving the best results, this is also true for the landowners, investors and builders as well.
We provide a complete solution from Acquisition to Completed Sales far more than most project marketers/ managers and provide an experienced hand and engagement with all stakeholders. That's what really sets us apart.
"PCL believes the key to achieving strong and long-lasting relationships is communication and results"
The team behind PCL has achieved an extensive track record of sales and marketing results over the years, they have built upon their expertise, knowledge and connections and have come to intrinsically understand the challenges each project faces. They know that no two projects are the same and each needs to be treated in a way that maximizes its unique qualities and points of difference of the project. This approach has assured Gryphon and PCL success with over $2 billion in project retail sales to date and over $1.4 billion in acquisitions in the past 2 years.
In conjunction with our own in-house acquisition team we work closely with trusted agents in all growth centres of the Sydney markets and they present acquisition opportunities to us regularly and after considered reviews we select the best projects and present them to our exclusive group of stakeholders.
We also work extensively with landowners to assist in obtaining the best commercial arrangements for them and our other stake holders and have worked on several outright purchases and joint venture agreement in Sydney, Brisbane and regional areas and achieved great results for all parties.
We believe that one of the major keys to success is achieving strong and long-lasting relationships , some of our developers have been with us for 10 or 15 years, and continually return for projects we provide.
With our builder networks we maintain regular contact and provide forward forecasts of when we're going to be able to deliver stock and at what price points. We sit down and work with them so that they understand what they can expect going forward as well. That's really the critical part with our relationships - everyone needs to know what's happening now and in the future.
As to our investors it's the same process, and obviously with rigorous due diligence and ongoing management attached, that's why we have several investors who continue to invest again and again on our projects.
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